You just can’t help it…the onset of a whirlwind of ideas: some of them great, some of them terrible. Harness the energy, sort out the diamonds in the rough and take the next step.
For some entrepreneurs…it happens daily. The light bulb moment. Usually it begins with the individual becoming frustrated by something (ie. The difficulty of opening a pickle jar…and they invent a solution in their head.) Sometimes it stops at this, but other times, it goes on and on and the entrepreneur cannot help but share the idea, bounce it off people for suggestions, think about a pricing strategy, branding, marketing efforts, how to engineer and manufacture the product…only to forget about it after an hour or day. Sometimes the result of an entrepreneurial seizure becomes a full-fledged thriving business. Other times it is immediately forgotten and the would-be entrepreneur has to wrack their brain the recall what their “great idea” was.
In order to combat entrepreneurial amnesia, I record my great (and my mediocre, comical, far-fetched) ideas in a small sketchpad (no lines allows for more creativity). In case I do not have the sketchpad on me (which is 99% of the time), I also record my ideas in sticky notes on my MacBook Pro and even To-Dos on my Blackberry. When I am bored waiting somewhere I will bring up my idea list to refresh my brain on these “brilliant ideas” and re-evaluate them. Some I delete. Some I add to. Some I think about, talk about, research some more…my little hobby.
People always hear stories about others who seized their light bulb moment ideas and turned them into something great. They seem so easy… “Why didn’t I think of that” mentality? The truth is…even if you did think of it, you probably would not do anything about it. Am I right?
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